I'm Salah, one of the two founders of Brut Studios.
I spent over a decade in Berlin, drawn to the city's architecture, its clarity of form, and the way good design can make a space feel calm without trying too hard. Working across design agencies and fashion sourcing introduced me to the materials and production processes behind clothing, and to how rarely those processes are honest or transparent. The more I learned, the harder it became to ignore.
Bedding felt like the right place to start. It's something we interact with every day, something that shapes the quality of rest and the feel of a room, yet most of what's available is either purely functional or dressed up in marketing. I wanted to make something that was genuinely well-made, reduced in its design, and produced in a way I could stand behind completely.
My co-founder Mo brings a different kind of knowledge. He comes from a family with long-standing roots in the textile industry, where understanding cotton is a lived practice, inherited, intuitive, grounded in generations of experience. He studied textile engineering and specialised in fine fabric production, bringing a technical depth that runs from fibre to finished fabric. Without him, Brut Studios would be a design idea without a material foundation.
Together we sit at the intersection of two places and two ways of seeing. Berlin offered a design language built on proportion, restraint, and clarity. Egypt offered material truth, extra-long staple cotton and a rare continuity of craft that keeps production close to its origin.
Brut Studios lives in that intersection. Designed in Berlin, made in Egypt, built to last.